The average office worker receives more than 100 emails per day. That’s a lot of people sending a lot of emails. Know what else that is? That’s a lot of opportunities for your people to support your brand. Or to damage it.
Your employees are your built-in marketing and PR machine. Your sales and customer service people connect with clients and prospects all day, every day. Look beyond those folks, too. Everyone inside your organization is using their work email to connect with the outside world — be they colleagues, vendors, even friends and family.
No wonder marketing and PR people are always on the lookout for ways to make it easier for their people to help amplify the branding, messaging, news coverage, and content that help the business grow. Are they overlooking the one thing everyone is using more than 100 times a day? (Yes, that’s their email. Glad we’re on the same page already!)
What your people say about your company is communicated in more than just the words they’re typing in their emails.
A well-placed link, in the signature of a well-timed email, might help to move mountains. It just might be the thing that provides a high-value contact with exactly what they need in order to choose to invest more — or stay invested — in your company.
And, by the same token, if a seemingly innocuous favorite quote in that sign-off misses the mark, it could turn that contact off from your business for good.
With the right email signatures, your employees can:
- Drive contacts to your social channels or high-value web pages (yes, including YouTube or your blog), helping to increase traffic and engagement
- Announce (and link to) a major product or content release, and so increase the number of eyes seeing that super awesome thing you’ve invested so much time and money in creating
- Further affirm your brand’s essence with the right tagline or statement about your culture or mission
With the wrong email signatures, even most dedicated employees can:
- Offend a valued contact with a personal favorite quote that doesn’t resonate the same way for everyone
- Mislead a contact with unapproved or inaccurate taglines or brand messaging
- Frustrate a contact with old, broken links to stale products or contacts
- Squander the opportunity to provide outside contacts with something useful to them and to your business
Standardizing your employees’ email signatures removes the headache.
When you standardize your people’s email signatures, you take the hassle — and the risk — out of the equation. And a tool like SignatureSatori makes this exceedingly simple. Take a tour for yourself. And then get started making sure those email signatures are working for your brand. And not against it.